Washington, DC - November 30, 2006 "Walk the Talk Wellness Challenge" at Consumer Health World Uses HealthBux™ Tools to Measure Attendees' Engagement in Health Promotion Activities     Health Decision Makers can Measure Their Investments in Successful Wellness Programs as Attendees Maximize Their Interaction with Exhibitors and Networking Potential Transmarx, LLC, the leading producer of healthcare industry conferences, has teamed up with HealthBux™ Investment Services to offer the first-ever "Walk the Talk Wellness Challenge" at the Consumer Health World (CHW) conference in Washington, D.C., December 11-13, 2006.  The Conference combines six different conferences, including conferences dedicated to consumer driven healthcare; wellness, disease management and disease prevention; and consumer/ patient enabling technologies. According to Skip Brickley, CEO of Transmarx, producers of CHW, "The Challenge empowers healthcare industry leaders to demonstrate their commitment to health promotion through their actions as well as their words." Brickley says that in most cases, conferences are sedentary events designed for networking, education and corporate exposure, with few opportunities to engage in health promotion activities.  "The technology and programming offered by HealthBux enhances these opportunities and exposure for exhibitors while reinforcing health promotion," he adds.  "We are delighted to offer this unique experience to our attendees, and are excited about the powerful message they will receive by walking the talk." Conference attendees will be welcomed as wellness leaders and encouraged to “walk the talk” by completing various easy-to-do activities, appropriately titled Health Investment Opportunities. The Challenge enables Transmarx to validate the number of times that different attendees actually pass every booth in the Expo.  By also linking incentives to the menu selection of fruits and vegetables at meals, the Challenge encourages attendance at networking functions.  To concurrently validate and measure their investments in health, attendees will use a number of HealthBux tools, including a key chain-sized identification wand used in conjunction with a wand station to document the date and time of an activity.  Additionally, an up loadable pedometer and Lifeclinic automated health station will record participation.  Upon proven completion of a health-promotion activity, an attendee's account number will be credited with the HealthBux investment value of the activity.  For example, an attendee invests 50 HealthBux by taking a blood pressure screening and 10 HealthBux by selecting a fruit during a conference lunch.  A proprietary system ensures that actual data are never linked to an individual attendee; the data is simply evidence of the attendee’s achievement toward an investment goal. Alison Cline Earles, CEO of HealthBux explains how the Challenge was designed with the business goals of attendees in mind, providing a way to measure visits to Exhibitor booths and encourage attendance at networking events. "To encourage networking, we grouped attendees into one of three “Investment Clubs,” loosely based on registration for individual conferences," she explains. "Attendees will be credited with extra HealthBux when they engage in certain activities with other members of their Investment Club, and swipe their wands to the appropriate wand station within 20 seconds of each other. The technology can prove and, therefore, reinforce activities completed with another person." She acknowledges that attendees appreciate time spent with speakers, advisors and other “celebrities” at the conference, and says that champion-led group walks through the Expo Hall expand these opportunities.  One celebrity, Sharon Alt of Alt Benefit Consultants, will serve as a Champion.  She plans to deliver a live Web cast about the Challenge on her radio show “Benefits Buzz,” on December 12, 2006 from the Conference floor.  "Benefits Buzz" also featured Alison Cline Earles to discuss Wellness Programs at their recent show which aired on November 28th. You can listen to the radio show by clicking HERE. HealthBux has operated wellness challenges in the past, but traditionally works directly with wellness programming providers to offer all-employee wellness incentive technology and consulting services.  Earles adds “We use the same techniques to prove the completion of health promoting behaviors in workplace settings, enabling decision makers to continue investing in successful wellness programming and adjust programming as soon as the data indicates the appropriateness of a change.” Reports show the number of floors climbed, visits to nearby parks, walks around a nearby mall, visits to fitness centers and other health-promoting locations.  “These are powerful motivators as well as powerful evaluation tools that prove the effectiveness of disease management and wellness programming long before demonstrated reductions in health claims and absenteeism costs,”  she concludes. For more information and to register for CHW, please visit www.consumerhealthworld.com About HealthBux HealthBux Investment Systems is a subsidiary of ACE Ideas, LLC, a wellness consulting company wholly owned by employee benefits and privacy attorney Alison Cline Earles.  HealthBux is based on the principles of voluntary measurement of healthy behavior, systematic reinforcement of healthy behaviors, and fun and fair incentivized wellness programming. HealthBux patent pending data collection systems and web platform reinforce and prove healthy behavior in and out of the work environment.  Weekly and monthly reports and incentives reinforce behavior change that proves the effectiveness of the program from a health and cost perspective. HealthBux has teamed up with Lifeclinic International, Inc. and Hinda Incentives, Inc., two powerful strategic alliance partners, to offer world-class, worldwide wellness technology, incentive and programming services to industry leaders.  With 30 years of experience in automated screening services, Lifeclinic provides a trusted source of secure data demonstrating key health measures to HealthBux clients.  Lifeclinic health kiosks can be found in over 35,000 pharmacies and 4,000 company and organizational wellness centers worldwide, accounting for 400 million blood pressure recordings annually.  With 35 years of experience designing and implementing technology enabled employee performance incentive programs, Hinda provides experienced consulting and account management services, a wide array of exciting incentive options and best in class fulfillment from its famous warehouse in Chicago.  Together, the HealthBux team can provide critical back-end data collection, programming, communication, incentive fulfillment, program evaluation and technology services for wellness providers serving clients throughout the United States and the world. Please visit http://www.healthbux.com for more information. About Transmarx Transmarx, LLC is one of the country's premier conference and trade show producers with vertical industry expertise in advertising, marketing, healthcare, media, travel, financial services, entertainment and sports. Transmarx's management currently produces Consumer Health World which includes six concurrent national conferences: CDHCC http://www.cdhcc.com/; National Health, Wellness & Prevention Congress http://www.nhwpc.com/; Consumer & Patient-enabling Technologies http://www.tcapet.com/; Marketing to the New Healthcare Consumer http://www.mtnhcc.com/; Consumer Direct Access to Healthcare and Retailization http://www.cdahrc.com/; and Boomers Business http://www.boomersbusiness.com/.   For more information you may contact:   Alison Cline Earles 404-909-1268 aearles@aceideasconsulting.com   Sabina Dham 804-266-7422 ext. 7404 sabina@transmarx.com       December 11-13 | Omni Shoreham Hotel | Washington, D.C. For program details and to register, click here.

Walk the Talk Wellness Challenge Rockville, MD, November 21, 2006 Lifeclinic International Inc., the world's leading manufacturer and distributor of automated health testing kiosks, and HealthBux™ Investment Systems, a pioneer in technology enabled, incentive driven behavioral health management programs, will be co-hosting the “Walk the Talk Wellness Challenge” at the Consumer Health World Conference in Washington, D.C., December 11th through the 13th. Conference attendees will be welcomed as wellness leaders and encouraged to “walk the talk” by completing various easy to do activities (Health Investment Opportunities) during the Conference.  As honorary HealthBux Investors, attendees will receive an Opening Account Statement, an Investment Goal, an Investment Strategy Guide and Map, and an Investor Toolkit. To simultaneously prove and measure their investments in health, attendees will use a number of HealthBux tools, including a keychain-sized identification wand (used in conjunction with a wand station to prove the date and time of an activity), an uploadable pedometer and Lifeclinic automated health stations.  Upon proven completion of a health-promoting activity, an attendee’s Account Number will be credited with the HealthBux investment value of the activity.  For example, an attendee invests 50 HealthBux by taking a blood pressure screening and 10 HealthBux by selecting a fruit during a Conference lunch.  A proprietary system ensures that actual data are never linked to an attendee, only proof of whether the attendee achieved the investment goal. Activities are assigned different HealthBux investment values, and savvy attendees will increase the value of their investments by swiping their identification wand to prove an activity immediately before or after another member of their “Investment Club” or a designated Champion.  Achievement of investment goals yields dividends – in the form of rewards donated by sponsors. The Wellness Challenge will transform the typical landscape of the Expo Hall with four networked, automated Lifeclinic screening stations and twelve HealthBux wand stations.  It will also alter the traffic flow of the Expo Hall by encouraging attendees to pass every booth in order to achieve maximum investment credit.  Scheduled Champion-led walks and the Dividend Award drawing ensure repeat visits to the Expo Hall throughout the Conference.  Periodically, Lifeclinic and HealthBux will issue reports comparing the quantity and type of investments by each Investment Club, and the progress of the average Club Member toward different Investment Goals. David Read, Senior Vice President of Lifeclinic (booth #305) explains, “The challenge is intended to illustrate the value of moderate exercise through regular daily activities and its positive impact on individual health.  Most people associate exercise with a trip to the local health club – something many people just don’t do - but we can make significant health strides by being physically active in our daily lives outside of the gym.  When people are given the ability to track and manage their own vital statistics, they get a visual picture of the immediate impact various non-gym related activities can have on their health.  Simple activities, like walking the stairs instead of taking the elevator or doing a few sit-ups over the lunch break, are essential to sustaining long-term success.”  Read continues, “Lifeclinic health stations provide users with the ability to test, track and manage their overall health.  Once they leave our kiosk, however, they’re on their own. The HealthBux system uses environmental data capture tools and pedometers that individuals can use as a virtual tether, continuing to prove and measure healthy choices and activity throughout the user’s day.  At Lifeclinic, we’re very excited about this added component, because it keeps the individual engaged indefinitely and allows for a more accurate health picture.” Health plan and privacy attorney Alison Earles, founder of HealthBux adds, “Wellness programs do a great job improving health and decreasing costs.  Incentives and fun programming can be very effective motivators, but programs have so far been limited by cumbersome self-reporting requirements and delayed and costly evaluations.  Our system proves, measures and reinforces healthy behavior and health improvements in natural environments through fun, technology enabled incentive programming.  The very data generated by users becomes the proof of a program’s effectiveness, exciting communication material, and a powerful motivator.  To combat fears related to information privacy and discrimination, we worked with top scientists to design handicapping algorithms and de-identification methods and tested them for acceptance and ease of use in diverse workforces.   By incorporating our patent pending system, wellness providers enable employees and spouses to pursue individual health goals, compete fairly in exciting challenges and earn valuable awards without ever revealing protected health information and confidential behavior data to their employers or coworkers.”  The Wellness Challenge is a celebration of a new alliance between HealthBux and Hinda Incentives, Inc., the “undisputed leader in performance incentives.”  With 35 years of experience designing and implementing technology enabled employee performance incentive programs, Hinda provides experienced consulting and account management services, a wide array of exciting incentive options and best in class fulfillment from its famous warehouse in Chicago.  Through Hinda, HealthBux can provide full employee performance and productivity programs that incorporate wellness goals, or it can offer stand-alone wellness programs.  Either way, wellness providers can trust that awards will be carefully designed, highly desirable and promptly delivered.  Like Lifeclinic, Hinda is an international player that dominates its industry.  Together, the HealthBux team can provide critical back-end data collection, programming, communication, incentive fulfillment, program evaluation and technology services for wellness providers serving clients throughout the United States and the world. About Lifeclinic International, Inc. Lifeclinic was established in 1976 as Vita-Stat Medical Services, Inc.  Since then, it has grown to be the world’s largest supplier of commercial, automated, health kiosks.  Lifeclinic health kiosks can be found in over 35,000 pharmacies and 4,000 company and organizational wellness centers worldwide, accounting for 400 million blood pressure recordings annually.  Lifeclinic health kiosk and management systems encourage individuals to take an active role in their health care and provide corporate management with the tools to help reduce costs while simultaneously improving the health of individual employees.  Lifeclinic’s health kiosk interface of text, audio and visuals are available in 16 different languages, and the systems can be found in Argentina, Australia, Brazil, Canada, China, England, France, Germany, India, Russia, Turkey, the United States and many other countries worldwide. Please visit http://www.lifeclinic.com for more information. About HealthBux HealthBux Investment Systems is a subsidiary of ACE Ideas, LLC, a wellness consulting company.  HealthBux is based on the principles of voluntary measurement of healthy behavior, systematic reinforcement of healthy behaviors, and fun and fair incentivized wellness programming. HealthBux patent pending data collection tools and web platform reinforce and prove healthy behavior in and out of the work environment.  Weekly and monthly reports and incentives reinforce behavior change that prove the effectiveness of the program from a health and cost perspective. Please visit http://www.healthbux.com for more information. For Sales and Marketing: David Read 301.279.7300 ext. 513 dread@lifeclinic.com Alison Earles 404.909.1268 aearles@aceideasconsulting.com